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Werner Hoffmann: Helping You Get Easy Through Regulatory Challenge

Pekuna is provider to reporting and compliance. To everyone who had a bank account locked or questions from the tax office. Our reports help you get easy through regulatory challenges.

Tell us about yourself?

My name is Werner Hoffmann, I worked for the tax office for almost 10 years and next to my degree in tax law I also studied computer science.

I came across Bitcoin in around 2015 and was immediately excited about the technical challenges that could be solved with the technology. For fun I bought some assets and when I sold them in the bull market of 2017 I first started thinking about potential tax and legal implications.

If you could go back in time a year or two, what piece of advice would you give yourself?

Try more of the new technologies you hear about. I heard about NFTs in 2019 and never bothered to actually buy some. Same with liquidity mining, that I started way to late.

What problem does your business solve?

We are helping crypto traders and investors in Germany with their profit calculations for their taxes. Our in-depth reports contain a very detailed overview over all transactions, their tax implications and how the profits of crypto trading and investing are taxed in Germany.

What is the inspiration behind your business?

I struggled with this problem myself and I couldn’t believe that someone like me who has all the knowledge and the ressources in this area was not able to figure this problem out. At the time I had to first report taxes on my crypto profits I was still working at the tax office.

I had access to tax law, tax literature, all internal documents of the tax office and at the same time I had all the technical background to understand what is happening here but was still not able to figure out my own tax declaration.

What is your magic sauce?

The magic behind Pekuna is that we are offering a service where every competitor on the market wants to sell a product. Yes selling a product makes sense and can make a lot more money in the long run but the problems in this space are so different and changing so often that every software has a hard time to keep up.

What is the plan for the next 5 years? What do you want to achieve?

Within the next 5 years we are expecting to keep being the market leader in the area of crypto reporting only in a much bigger scale. (Hint: we are hiring 😉

What is the biggest challenge you’ve faced so far?

The biggest challenge Pekuna is facing so far is hiring. We have so many client requests that we have to turn down most of them only because we know that we don’t have the resources.

How do people get involved/buy into your vision?

If you are German speaker and interested in working with us, please consider applying to our jobs. Links are on our website.

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