Key Takeaways
- A blockchain financial services startup is expanding to Brazil, aiming to become the country’s main provider of crypto investment services.
- The platform offers algorithmic and quantitative investment strategies to help users navigate the volatile crypto market.
- The investment strategies are offered in partnership with major exchanges, and the platform is free for all users.
A New Era of Crypto Investment Services
Ridian, a global blockchain financial services startup, is entering the Brazilian market with the goal of becoming the leading provider of intelligent cryptocurrency investment services. After raising $6.2 million in seed funding, the company has developed a trading platform that offers algorithmic and quantitative investment strategies, and assembled an experienced team with backgrounds in traditional finance, crypto, and technology.
Innovative Investment Strategies
The platform offers responsive trading packages designed to help users minimize the risks associated with the volatile, 24/7 crypto market. Two key strategies are available: the BTC Target strategy, which allows investors to gain exposure to Bitcoin, and the Ridian Blue Chip strategy, which offers diversified exposure to the largest cryptocurrencies by market capitalization. Both strategies aim to accumulate crypto during favorable market conditions and automatically switch to stablecoins during market downturns, depending on factors such as price and volatility.
Seamless Integration and Accessibility
Users can connect Ridian to their existing crypto exchange account, select a strategy and amount to be managed, and have all trading done automatically on their behalf. The platform has partnered with major exchanges such as Binance, Bitso, Gemini, Crypto.com, OKX, and Kraken. In an effort to reduce entry barriers and increase accessibility, Ridian’s services are free for all users, and the platform can be accessed via desktop and mobile devices.
Focused on High Adoption Markets
Ridian is launching its product with a focus on Latin America, specifically targeting Mexico and Brazil, as these countries have the highest cryptocurrency adoption rates in the world. The company’s mission is to assist users in navigating the complex world of crypto investing, allowing their portfolios to work for them even when they are not actively managing them.
Steady Growth and Key Partnerships
Since its official launch earlier this year, Ridian has experienced steady growth in user acquisition in the Asia-Pacific region, with over 6,000 registered retail investors from Southeast Asia. The company has also secured key partnerships, becoming the Official Broker Partner of Huobi and the Official Automated Investing Partner of Coinstore.
