in

Eder Holguin: Using Custom Tools To Enable Brands and Creators to Launch and Operate Their Own Signature Crypto Marketplaces, Supported by Custom Contracts

Monegraph was founded in 2014 and invented the NFT concept. Using custom tools, we enable brands and creators to launch and operate their own signature crypto marketplaces, supported by custom contracts. Our focus is on high value digital assets that require careful attention to media rights and sophisticated auction software to reach large audiences.

Tell us about yourself?

I was born in Medellin, Colombia… grew up there in the 80s and came to the United States when in the early 90s. I have been involved in the AdTech space for the past 20 years. I have founded 3 start ups and have been involved in several acquisitions in the tech space.

I got involved in the NFT space because it reminds me of the transformation that occurred during the last 90s when the internet changed the way we did business, I was part of that transformation and saw first hand how fast things changed.

This feels exactly it did in the late 90s and I think the blockchain will again revolutionized many industries.

If you could go back in time a year or two, what piece of advice would you give yourself?

Be a lot more bullish on Crypto and start building tools to capture data.

What problem does your business solve?

Monegraph allows artists and content creators to build, own and customize their own NFT marketplaces without requiring a heavy investment all while maintaining sophisticated control of their brand.

What is the inspiration behind your business?

The company was started by Kevin McCoy, the father of the NFT. As an artists himself his vision was to help artists and content creators take control of their work, their experiences and to manage the digital rights of their intellectual property.

What is your magic sauce?

Unlike cluttered NFT marketplaces where your work gets lost with irrelevant content, Monegraph focuses on providing the tools for artists and content creators to build their own marketplaces.

What is the plan for the next 5 years? What do you want to achieve?

We want to empower artists, galleries, movie studios and independent content creators to build amazing marketplaces and we will continue to provide better tools to support their efforts.

What is the biggest challenge you’ve faced so far?

The NFT market is still in its infancy and there is a lot of education involved in helping others build native NFT spaces. As adoption rates increase, this process will accelerate and it will be easier for people to build their own solutions using our tools.

How do people get involved/buy into your vision?

We want galleries, artists, studios and independent content creators to take advantage of the growing NFT market by using our ReadyMade Suite.

Leave a Reply

Your email address will not be published.

GIPHY App Key not set. Please check settings

Miguel Peco Perea: Applying an Emerging Technology, Such as Blockchain, To Create Simplified Solutions for Complex Processes

Denis Goriainov : Creating a Space for Small and Medium Businesses To Compete With Large Businesses and Networks