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Chrissa McFarlane: Connecting Healthcare Industry Adopters of the Ptoymatrix Blockchain Network Which Comprise the Ptoymatrix Consortium

The Patientory Association is a global nonprofit healthcare member organization, facilitates the adoption of emerging technologies in the healthcare industry. Currently, the association connects healthcare industry adopters of the PTOYMatrix blockchain network which comprise the PTOYMatrix consortium. The PTOYMatrix blockchain network securely stores and manages health information in real time, and such storage and management is facilitated by a blockchain based token (called “PTOY”).

Tell us about yourself?

I am a Founder and CEO of Atlanta-based population health data analytics management and patient engagement company, Patientory, Inc. and a President of the Patientory Association.

I am an entrepreneur who is dedicated to improving the state of health in our society. I believe that embracing technology will enable us to live healthier lives. I have a background in Healthcare IT and management. After seeing the impact the healthcare industry has on individuals, I made it my life’s mission to have a positive impact on the lives of others by helping them live healthier and lead a satisfactory lifestyle.

After earning my Bachelors from Cornell University and Masters in Business Administration from Wake Forest University, I worked in the health IT space for over 10 years. Working as a consultant for healthcare companies in the past gave me a chance to experience the struggles in accessing patient data and gathering all the pieces of their E.H.R into a complete health record for telemedicine implementation purposes.

This is when I ventured out to solve this problem by starting Patientory. So, after working more than a decade in the healthcare technology industry and realizing there was a need for more personalized, secure and consumer-driven health information management solutions, I founded Patientory.

If you could go back in time a year or two, what piece of advice would you give yourself?

Staying present is something I would tell myself if I could go back in time a year or two. Being in the emerging health IT industry, often I have to make some difficult decisions and participate in a variety of business activities in order for the company to thrive.

Because of my hectic and busy schedule, I feel like I’ve forgotten to live in the moment and cherish my life.The last few years have been extremely difficult for everyone, including myself, due to a global pandemic. It is affecting mental health and overall well-being. So, my advice is try to live in the present moment and enjoy it.

What problem does your business solve?

Interoperability and secure healthcare data access are the major issues that the healthcare information technology industry has long-faced. Both patients and providers face challenges managing health data on a daily basis and lack the comprehensive data to make the most efficient decisions.

By joining our Patientory Association, healthcare organizations will be able to access Patient Data, especially out-patients where their health records are not available to review. and developers can contribute to our storage network and receive profits by letting data stores in their nodes.

What is the inspiration behind your business?

The inspiration behind my business is the desire to improve the health of the world.

Working as a consultant for healthcare companies in the past allowed me to witness firsthand the challenges of acquiring access to patient data and combining all of their electronic health records into a comprehensive health record for telemedicine adoption.

Interoperability is one of the major issues that the healthcare information technology industry has long-faced. It has been challenging for healthcare organizations to freely share the health information stored in unique and individual patient portals with all care providers and stakeholders who may require it in order to offer the best possible care.

Understanding these challenges of our current healthcare system with my passion for digital health, and noticing the enormous potential of blockchain technology, Patientory was born as a solution. Patientory tackles this issue head-on, creating products that allow for the seamless integration of all patient medical records both on the patient and the provider side.

What is your magic sauce?

We believe people come first. In this way, we really differentiate ourselves from our competition. Unlike competitors, Patientory uses blockchain technology and APIs to transfer information from the EHR and medical devices.

The Patientory Association facilitates the development of standards necessary for interoperability and transparency purposes, and are essential to the implementation and adoption of the PTOYNet platform and token in securely protecting and managing healthcare information.

Our PTOYMatrix network is a HIPAA-compliant blockchain-enabled health information exchange and storage network that allows for the secure and encrypted storage and exchange of confidential health information. It is one of three HIPAA compliant platforms utilizing blockchain, big data and machine intelligence to enable enterprises to understand consumer health data.

What is the plan for the next 5 years? What do you want to achieve?

The plan for the next 5 years is to scale our business. We are looking forward to increasing our strategic partnerships and customers.

In 5-10 years from now, the Patientory Association will be the epitome of a global healthcare ecosystem. We believe the seamless interoperability data system in healthcare will no longer be a far future with our association.

What is the biggest challenge you’ve faced so far?

The biggest hurdle I’ve faced so far has been starting a business in a new market. Going into the blockchain industry as a CEO and Founder, I was oftentimes met with criticisms that often questioned my authority to be there. But it has motivated me to take risks of starting my own company in an industry majorly dominated by men.

The most challenging part is getting access to venture funding as a woman, and especially as a minority woman. The majority of the investors we spoke with didn’t grasp the connection between blockchain and healthcare, or didn’t perceive our business model as viable. However, it taught me what it takes to succeed as a startup in today’s competitive environment and reinforced our fundamental focus on what we offer.

How do people get involved/buy into your vision?

We are on our way in transforming healthcare and making your health accessible at your fingertips. Our company integrates with blockchain technology to bring together siloed health and medical data, which then we utilize analytics and AI/ML algorithms to bring actionable insights to improve healthcare delivery and health outcomes.

Join us by following Patientory on social media.

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