Cassio J. Krupinsk : Fintech That Combines Technological Innovation and Digital Knowledge for Structuring Financial Products, Transforming Physical Assets Into Digital Ones, Called Tokens

3 mins read

BLOCKBR is a fintech that combines technological innovation and digital knowledge for structuring financial products, transforming physical assets into digital ones, called tokens.

We tokenize end-to-end, from simple deals for funding or receivables to super structured products for offers in the secondary market in Brazil, Europe and Asia.

Led by a team with a lot of experience in the sectors in which it operates. BLOCKBR combines an interdisciplinary team of world-class blockchain and finance experts.

Our mission

It means transforming people’s financial reality through tokenization and digital assets, making the relationship and knowledge of financial products simpler, healthier and more transparent.

Our vision

In the same way that e-commerce has established itself as a safe and efficient alternative for consumers to make their purchases in the last 10 years, tokens will play the same role in the future in relation to investments and payment diversity

To become one of the most respected digital assets fintechs in the country and close to regulatory bodies, understanding risks and offering innovative financial products such as investments, is our reality.

Our values

They make us 100% digital. We understand that technology gives people the control and power they need to move efficiently.

We believe in work based on coherence between what is said and what is done, therefore, we seek to deeply understand, objectively and rationally, the universe and the reality of the market and our customers.

Tell us about yourself?

Born with an entrepreneurial spirit, Cassio José Krupinsk is motivated by challenges that stimulate creativity, the desire to innovate and the ability to design strategies. Cássio graduated from Belas Artes College in São Paulo and attended Stanford Business School. He began his career with brothers Joseph Safra and Moise Safra at Banco Safra when he was a teenager. However, at the age of 22, his impulses led him to undertake and study markets, creating his first business, the Volv Eyewear brand, which had many points of sale in Brazil. This was just the kickoff for his hands-on learning as an entrepreneur. Then, he embarked on the online universe, where in 2008 he developed the pioneering e-commerce social network in Brazil, Oxibiz and the payment gateway with its own virtual currency, Oxipag. After a few years, in 2012, he founded the WI Group, a technology incubator and innovation company focused on startups. With a portfolio of more than 21 startups created and invested.

Extroverted, determined and sports-loving – which also reflects his passion for challenges and freedom – his story brings the know-how of a CEO with a focus on disruptive innovation and the ability to build business.

Strategic cryptocurrency investor, dedicated to blockchain and digital assets tokenization, was country business marketing of CoinPayments in Brazil and currently Ceo – Founder the BlockBR Digital Assets The perfect combination of asset tokenization (Structured and Super Structured Tokens), issuance and marketplace for decentralized financial product offerings.

If you could go back in time a year or two, what piece of advice would you give yourself?

Nothing ! I would have done and thought the same way I do now. Knowing now that everything would be alright

What problem does your business solve?

The creation of new financial products for the market in a democratic and decentralized way makes it simpler and more efficient the way in which people will invest money and learn about new financial products.

What is the inspiration behind your business?

Transform finance by making it decentralized and democratized, making people more accessible to new financial products and generating wealth.

What is your magic sauce?

Tokenization in Brazil, Swiss and UAE. We transform businesses and market solutions into digital fractions, called tokens. Legal studies and results feasibility is our first step to make these assets accessible to investors through primary offerings on our platform.

What is the plan for the next 5 years? What do you want to achieve?

Serve the market with new finance products (Security Tokens) and helping to create the new culture of tokenization and descentralize finances

What is the biggest challenge you’ve faced so far?

Being able to create a business from scratch without a lot of money and prove to the market that tokenization is the future of finance worldwide.

Nothing made me change course. On the contrary, today BLOCKBR has billionaire contracts in asset tokenization and what could be a problem has become an opportunity.

How do people get involved/buy into your vision?

Today more and more people understand that the whole world and all businesses and opportunities will be tokenized and that companies like BLOCKBR are the most disruptive in creating these blockchain solutions through tokens. If we think that we can recreate everything in a very creative way and that everyone can participate in these actions, tokenization looks like magic when compared to the traditional world that has become too boring and centralized to a few. We want the entire metaverse, Amazon, Apple, Microsoft and people who are adept at innovation and decentralization of digital assets and cryptocurrencies to join us on discord.

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