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Alexander Rindom-Andersen: Decentralized, Marketplace, Connecting Services Providers and Talent, With People Needing Help and Businesses Looking for Talent

HJAELP is the place to show, sell and manage your skills! A decentralized, marketplace, connecting services providers and talent, with people needing help and businesses looking for talent.

HJAELP works as a career hosting site, helping you pursue your passion, and be your own boss. All while charging 0% on talent earnings – only 10% for clients.

Tell us about yourself?

My name is Alexander Rindom-Andersen; I am the co-founder and CEO of HJAELP.
Based in Denmark.

So I came from generations of entrepreneurs and thought of business ideas and building stuff from an early age. I tore apart and built anything I could get my hands on – I programmed my first robot when I was 8.

I finished my first year at business school before I dropped out to pursue more usable knowledge. I began my career in consumer products, specifically design objects, home fragrances, and candles. Working locally in and around Denmark for a few years, I supervised sales, design, and innovation before being offered the position of “right hand” to the CEO. At the time, I was 18 years old and had already purchased a home and launched an asset management firm.

At the 50-year-old Home Interiors company, I was in charge of daily growth, forming new partnerships, hiring new talent, staying ahead of the competition, and managing sustainability and responsibility operations. We grew the company by 16 times in the next two years, taking it global, hiring over 200 people, maintaining a healthy bottom line, and raising no money.

At the same time, the wealth management firm transformed into a “friends and family office,” and we did exceptionally well. I started with €1000, and in two years, we had a year-over-year return of more than 350 percent. High-performing stocks, crypto assets, and a few VC-like operations make up the portfolio.

So at the time, I was 21 years old and had spent my entire life devoted to solving tomorrow’s problems. Finding solutions to those was something I could do in my spare time – primarily to invest – in the evenings and weekends. I’ve always been fascinated with megatrends, how to recognize them, how they emerge, and how they affect the economy – particularly in the Everyday Economy.

In the Home Interiors industry, I had been told multiple times that talent is hard to come by, that outsourced services frequently fail, and that it comes at a hefty price.
With asset management efforts, I watched the trending field of Future of Work and observed the emerging possibilities in web3.

So I got the concept for HJAELP, did some research, and discovered a significant market gap. I prepared a business strategy, recruited the appropriate team, and am now putting my experience, passion for the Everyday Economy, and enthusiasm for web3 together to genuinely make an impact and make everyday people’s lives easier.

Working with a lot of responsibility, I believe that now, more than ever, it is the moment to use business as a force for good. This is what we’re doing with HJAELP.

If you could go back in time a year or two, what piece of advice would you give yourself?

Even if you are not ready for the day, it cannot always be night.

What problem does your business solve?

The lack of innovation is currently the main source of frustration for people. Consider this: everything has changed, from automobiles and houses to phones and computers. Only a few things have remained constant over the millennia. How we work and governance are two of them.

In addition, large companies in the on-demand field charge 20-40% fees. Frequently taken from the talent. Pros make barely enough to get by, therefore they’re generally using platforms for gigs.

This makes it difficult for consumers to complete simple chores quickly and cost-effectively. It’s the same story whether you’re using online or offline services.

What is the inspiration behind your business?

Only a few things haven’t changed since the invention of the lightbulb. Among those is how we work, and governance.

As a result, I decided to start HJAELP. This allows me to eliminate the traditional way to make money, called “work-to-earn.” This approach is outdated. HJAELP is building the fairest job platform, in a gamified way.

It sure looks like the general structure is about to change – and we believe we’re at the forefront of it.

What is your magic sauce?

It’s easy to see how we differ from competitors by looking at how they operate. From being the first to sell a web3 solution for a large number of service providers to becoming the most equitable talent solution, we’ve come a long way.

In addition, we have a strong team with extensive industry expertise and experience. We’re making it easy for you to use our services and locate what you’re looking for in a matter of seconds.

Finally, we’re a very cost-effective choice for consumers looking for services. You can save up to 40% on everyday services and 100, even 300% in the top 1% talent category.

My extensive professional experience has equipped me with a strong set of talents, eyes, and passion for building and scaling companies. As a result, I’m able to spot talent and develop it further to build a competitive team capable of delivering outcomes for Web3 clients.

We are well-versed in the sector.

What is the plan for the next 5 years? What do you want to achieve?

HJAELP has a lot of new features and initiatives launching short and long-term. From HJAELP Yield and HJAELP Card, to HJAELPCOIN products, as Rewards, Holder Platform, HJAELP Yield, and utility NFT drops. We will be opening HJAELP Hubs for our talent to work from – simply build a team, for people without a team.

We will continue to expand our network around the world, and be a little greater at what we do, every single day.

What is the biggest challenge you’ve faced so far?

As a quite young founder, in my first actual venture, there were some barriers to break and a lot of people to prove wrong. Don’t get me wrong, it’s one of the best choices I’ve ever taken, but having to constantly not only build a business, push growth, and manage a team, but also prove myself needs to be handled wisely.

How do people get involved/buy into your vision?

Well, now you got to know me, and there’s still a LOT we didn’t touch! We are just getting started, trust me. All right, now read this carefully:

If you’re all about creating a genuine, fun, and helpful community that rewards the people that really deserve it.
Join us: https://discord.gg/z75zHQssFH

Or if you’re freelancing and want to offer your skills and services.
Sign up here: https://9si7fj39n3w.typeform.com/hjaelper

Lastly, if you’re a business looking to hire, please reach us at [email protected]

There is much more coming, so even though we’re excited today, we cannot wait to share what HJAELP will bring in the near future!

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